The Learning Curve

New tricks for an old dog.

The opposite of citizen is . . .

In Seth’s blog post Citizens, he ponders a name for those individuals with whom a marketer has not yet established a relationship.  Seth writes:

“Citizen recognized the power of this individual. Citizens are no longer the weak, isolated pre-consumers in front of a TV set in 1971, with few options.”

The ancient Greeks, who were generally very big on civic life, had a word for those who remained private and isolated, and who refrained from public participation.

That Greek word was ‘idiotes,’ the source for the English word ‘idiot.’

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Written by Tom Fox

02/18/2008 at 11:04 am

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