Why we buy – new edition
Paco Underhill has been described as an “urban geographer and retail anthropologist.” His book, Why We Buy: The science of shopping, was first published in 1999. Now it has been revised and updated “for the Internet, the global consumer, and beyond.” It is scheduled for release on December 30, 2008, but it is available for pre-order on Amazon.com.
“Every merchant alive needs to read Paco Underhill’s book, Why We Buy.” — Seth Godin.
Paco Underhill’s research and consulting business – Envirosell.
“Combining traditional market research techniques, anthropological observation methodologies and videotaping, Envirosell has established its reputation as an innovator in commercial research and as an advocate for consumer friendly packaging and shopping environments.”