The Learning Curve

New tricks for an old dog.

An interesting trajectory for Truemors.com

This is the Alexa.com traffic graph for Truemors.com, as of today. But, what does it mean? Crash and burn?

Personally, I think that it doesn’t mean very much.

alexa_truemors

It was in Guy Kawasaki’s book, Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, if I recall correctly, that I was first introduced to the concept of “churning,” in a marketing context. Guy himself, as I’m sure you know, is the impresario behind Truemors.com.
rules-for-rev
The basic concept of churning, as I understand it, is that you introduce a product early, perhaps before it has received even one coat of wax and no polish, and start to gather customer complaints.

Rather than hiding under the bed sucking your thumb when the complaints start to roll in, that’s when the actual product development starts, according to Guy. The product is then shaped by actual user input, and before long, version 2 is ready for release, and then version 3, and so on.

It’s my guess that the new and improved version of Truemors will be coming before too long.

(yikes!  It’s that damn incandescent light bulb again.)

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Written by Tom Fox

05/30/2007 at 3:44 pm

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