The Learning Curve

New tricks for an old dog.

Sturgeon was an optimist

Science fiction writer Theodore Sturgeon famously observed, “Ninety percent of everything is crud.” Sturgeon was speaking specifically about the science fiction literary genre of the 1940’s and 50’s, but his remark had legs and it caught on. It is now known as Sturgeon’s Law.

After spending a few hours perusing the bazillion cheesy designs on CafePress.com, I am forced to conclude that Ted underestimated our species’ capacity for generating crud when the barriers to entry are low enough.

dogs of war
But, something of remarkable quality does stand out, if you can find it. Dogs of War strikes me as an offering quite appealing to dog owners. It’s a good idea skillfully executed.

This demonstrates the opportunity for an actual human mind taking the time to sift through the crud in order to locate, and bring attention to, the gems.

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Written by Tom Fox

08/16/2007 at 10:18 am

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