The Learning Curve

New tricks for an old dog.

There’s something here, but I don’t know what

Since I first read this short 100 word blog entry by Seth Godin , The Argument, I have gone back to re-read it at least a dozen times. It’s bugging me. Every time I read it, I get right up to the edge and peer into the fog bank and think, “there’s something in there.” But, I don’t know what it is. I can’t see it.

Sadly I must confess that I really don’t know what he’s talking about.

Written by Tom Fox

08/21/2007 at 10:54 am

Posted in Business Strategy, Marketing Strategy, Seth Godin

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2 Responses

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  1. Sorry to puzzle you! My point was this: if it’s a tactic, everyone will agree with you. Go try it. It’s not controversial and it might just work.

    If it’s a big idea, a strategy, a game changer, you’re going to have to argue about it. Easy to avoid that, but essential if you’re going to make a difference and be remarkable.

    sethwgodin

    08/21/2007 at 11:35 am

  2. Thanks, Seth, for taking the time to clarify this for me. It certainly makes more sense to me now, at least on a theoretical level. It seems to go along with other points you have made, such as the importance of telling a captivating story, and the inevitable resistance you discuss in “The Dip.”

    I’m still a bit perplexed, but gratefully so, for now I am faced with the challenge of taking this bit of abstract wisdom and putting into practical application in my own specific situation.

    And so, my head is swimming with ideas, and doubts, which is a good thing.

    Thanks again.

    tomwfox

    08/22/2007 at 8:23 am


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