The Learning Curve

New tricks for an old dog.

Cultural priorities by name

According to Forbes.com (June 29, 2007), these are the five most expensive domain names of record.

1. Sex.com
$12 million
Originally registered by Gary Kremen, a Silicon Valley software salesman, in 1994. Sold in a private sale for a mixture of cash and stock to Boston-based Escom LLC in January 2005

2. Porn.com
$9.5 million
MXN Limited bought its way into the porn industry in May. Brokered by Moniker.com, the deal stands as the largest all-cash URL transaction ever.

3. Business.com
$7.5 million
Sold to ECompanies Venture Group, headed by former Disney executive Jake Weinbaum, in 1999. Yet even the highly prized name couldn’t protect the business from the dot-com bust; the site is now a parking lot for other URLs.

4. Diamond.com
$7.5 million
Odimo sold this jewel of a site–along with its jewelry inventory–to Ice.com, an online retailer, in May 2006. Ice.com paid cash for the site and an extra $2 million for Odimo’s bling.

5. Beer.com
$7 million
Originally owned by Bill Fisher, a Web site developer who also owned Budweiser.com and Guinness.com. Sold to Belgium-based Interbrew, the world’s second-largest brewer by volume, the site now features racy content aimed at a male audience.

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Written by Tom Fox

09/06/2007 at 9:16 am

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