The Learning Curve

New tricks for an old dog.

The joy of patent applications

I was curious about WebSideStory.com’s HBX analytics technology, and what it did. Looking at the javascript file disclosed two U.S. patents numbers, which are easy to find at the United States Patent and Trademark Office’s website.

It’s much easier to read the patent application abstract than it is to read and understand the javascript.

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Patent Number 6,393,479 – Filed: June 4, 1999
Internet website traffic flow analysis

Abstract

An Internet-based analysis tool follows, in real-time, the flow of traffic through a website. For every website page requested by a website visitor, the state of the visitor’s browser is recorded and data relating to the path visitors take through the website is collected and studied. The state of the visitor’s browser path is maintained in a traffic analysis cookie that is passed between a website file server and the visitor browser with every page requested for viewing. The cookie is maintained in a size that can be passed from server to browser and back again without negatively impacting server performance and without negatively impacting browser performance. The data in the cookie can follow the visitor browser through independent file servers, regardless of how the pages of a website might be distributed in storage.

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Patent Number 6,766,370 – Filed: February 8, 2002
Internet website traffic flow analysis using timestamp data

Abstract

An Internet-based analysis tool follows, in real-time, the flow of traffic through a website. For every website page requested by a website visitor, the state of the visitor’s browser is recorded and data relating to the path visitors take through the website is collected and studied. The state of the visitor’s browser path is maintained in a traffic analysis cookie that is passed between a website file server and the visitor browser with every page requested for viewing. The cookie is maintained in a size that can be passed from server to browser and back again without negatively impacting server performance and without negatively impacting browser performance. The data in the cookie can follow the visitor browser through independent file servers, regardless of how the pages of a website might be distributed in storage.

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Written by Tom Fox

09/22/2007 at 10:14 pm

Posted in Web Analytics

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