The Learning Curve

New tricks for an old dog.

Blogs, emails, and business cards . . .

Blogs, emails, and business cards are like novels, in my opinion. The best and most successful ones grab your attention and don’t let go.

“It was a perfect autumn morning, marred only only by the fact that Jack couldn’t reach his newspaper because of the dead body lying across his door step.”

Unexpected encounters with dead bodies is a definite attention grabber that instantly generates many captivating questions. Whos dead body is it? How did it get there? Was there foul play involved?

In other words, what’s the story?

For a story teller, having a reader who wants to hear the story is exactly the type of reader that the story teller wants to have. Indifference or boredom is death. A novel has maybe a page or two in which to grab a reader’s interest. With blogs, emails and business cards, the window of opportunity is much smaller.

s coyle business card

As far as I’m concerned, this is a good example of what a business card should be. Not only is it an attention-grabber, it also tends to bring a smile to your face. This card frequently causes people to ask, “Who is the artist,” which was an unintended consequence, but it doesn’t necessarily cause people to ask Sharon what her story it. This may be its only flaw.

This card was drawn by my partner Carmen, for a dear friend of ours. If you’re in Louisville, Ky, and need a pet sitter or dog walker, Sharon is the person to call.

Blog and email grabbers are even before the first line of the blog post or the email body . . . it is the blog title or the email subject line.

There is both an art and a science to it that requires thought, inspiration, and testing. Perhaps begin by looking at books about novel writing, here.


Written by Tom Fox

09/24/2007 at 12:02 pm

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