The Learning Curve

New tricks for an old dog.

Blatant concealment

In photography there is a range of distance from the camera lens that is in focus and it is known as the depth of field. Areas outside this range are out-of-focus, or blurry. The Japanese use the term Bokeh for this blurry aspect of photos, and the quality of Bokeh has its own aesthetic.

Today Seth suggests embracing “the idea of revealing as much as you can” (see: Conceal vs. Reveal) in marketing. Serendipitously, I have been playing with the idea of using Bokeh as a means of blatant concealment, as a method of drawing attention to something.

The marketing use of curiosity is not new.

Here is my proof of concept.

With appropriated link tagging, I can use Google Analytics to track how well the idea works.


Written by Tom Fox

11/14/2007 at 2:19 pm

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