The Learning Curve

New tricks for an old dog.

The opposite of citizen is . . .

In Seth’s blog post Citizens, he ponders a name for those individuals with whom a marketer has not yet established a relationship.  Seth writes:

“Citizen recognized the power of this individual. Citizens are no longer the weak, isolated pre-consumers in front of a TV set in 1971, with few options.”

The ancient Greeks, who were generally very big on civic life, had a word for those who remained private and isolated, and who refrained from public participation.

That Greek word was ‘idiotes,’ the source for the English word ‘idiot.’


Written by Tom Fox

02/18/2008 at 11:04 am

%d bloggers like this: