The Learning Curve

New tricks for an old dog.

Marketing funnies

Everyone has seen how marketers frequently try to make postal mail look like something important, so that it will be opened.

Today’s example is a plain white window envelope marked “Overpayment Alert.”

However, the fact that it is addressed to “Current Resident” is a clue.


Written by Tom Fox

02/20/2008 at 2:06 pm

Posted in Marketing

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