The Learning Curve

New tricks for an old dog.

VistaPrint vs. Prints Made Easy smackdown

The National Advertising Division (NAD) of the Council of Better Business Bureaus recently ( May 6, 2008 ) issued a decision from a complaint brought by VistaPrint against Prints Made Easy.

In March, 2007 an over-eager and somewhat unscrupulous PR dude issued a press release on Prints Made Easy’s behalf that made false advertising claims, according to NAD’s determination.

The press release claimed the Business Cards Association of America (BCAA) awarded its annual award “Top Business Card Provider” to PrintsMadeEasy.com, which is just dandy except for the fact there is no such organization. The Business Cards Association of America does not exist. There’s more, if you want to read the whole NAD claim review.

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Written by Tom Fox

05/22/2008 at 11:05 am

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