The Learning Curve

New tricks for an old dog.

Cognitive disconnect

Cognitive disconnect is the opposite of humor. Humor happens with the juxtaposition of conceptual incongruities where the mental tension is released through laughter. With a cognitive disconnect the shift doesn’t happen and the tension is not released. In other words, a cognitive disconnect is a bad joke when you a left not knowing whether to shit or go blind.

As an example, an acquaintance wrote she had recently attended a Disney Management Seminar.

My mind stopped functioning briefly, stuck on an image of a room full of suits clapping their hands and chanting, “I believe in fairies profits.” Was this the next step up from McDonald’s University?

If I remember correctly, it was Al Ries and Jack Trout in Positioning: The Battle for Your Mind that spilled considerable ink on the silliness of brand extension.

I nominate the Disney Institute for inclusion in the next edition of the book.

I know the people at Disney are real proud of their brand, but someone please tell me how to rid myself of this image of Tinkerbell in a three-piece suit that’s stuck in my head.  Anyone.

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