The Learning Curve

New tricks for an old dog.

Just so happens

It happens that I know a guy who for years had been been in management with a national fast-food corporation based here in Louisville.  He got laid off during the last big recession in the early 1990’s in a broad cost-cutting staff reduction.  It was not personal, and it wasn’t because he didn’t do a good job.

After being laid off, he set about perfecting an idea he had for improving the company’s finger-licking good biscuit making process.  He worked on it for a year, and then sold it to the company for $1 million. Seth writes today about What to do with your ideas for other people

I don’t know the exact details, but the idea was an efficiency improvement that reduced costs without sacrificing quality.

A few things about this story strike me as significant.

  • He knew the decision makers personally and they knew him. There was an established relationship of respect and trust.
  • He was familiar with the company’s existing process.
  • His idea involved an incremental improvement and not a radical innovation.
  • The benefits of his idea were easily demonstrated, easy to implement, the benefits were immediate, and cost-saving was in alignment with the company’s priorities.
Advertisements

Written by Tom Fox

12/10/2008 at 1:38 pm

Posted in Marketing

Tagged with

%d bloggers like this: