The Learning Curve

New tricks for an old dog.

Marketing principles – The law of perception

The law of perception
A man sees what he wants to see and disregards the rest.” Paul Simon

Ries and Trout said it all very well two decades ago.

“It’s an illusion. There is no objective reality. . . All truth is relative. . . People cling firmly to the belief that reality is the world outside of the mind and that the individual is one small speck on a global spaceship. Actually it’s the opposite. The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own and the minds of others. That’s the reality that marketing programs must deal with. . . Marketing is a manipulation of those perceptions. . . Which is why the natural, logical way to market a product is invariably wrong.” The 22 Immutable Laws of Marketing


Written by Tom Fox

10/01/2010 at 7:47 am

Posted in Marketing

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