The Learning Curve

New tricks for an old dog.

One jump ahead of the guru

It is gratifying to me that I was accidentally tuned into the guru channel and receptive, before the guru spoke. I stumbled upon the book Branding Only Works on Cattle by Jonathan Baskin (“Baskin is a branding guru, but he states flat out that branding doesn’t work any more.”), which was published one year and four months after my Branding is what you do to cattle – Parts 1, 2 & 3 in May 2007.

Fat lot of good that did me.


Written by Tom Fox

10/08/2010 at 10:08 pm

Posted in Branding, Marketing

%d bloggers like this: